A great CRM has very little to do with the technology: it’s about enabling everyone to do their jobs better.

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A great CRM has very little to do with the technology: it’s about enabling everyone to do their jobs better.

Superfluid are experts at helping medium-sized organisations design and adopt a CRM platform that harmonises people, processes and technology; providing you with a best-in-breed, future-proof solution and a single view of each of your customers.

Why you should implement Superfluid’s CRM solution:

  • We couple our understanding of the mid-market and technology with programmes that enable us to get to the heart of what it is that you need from your CRM, before crafting a solution that meets your goals.
  • As Microsoft Gold Partners and integration specialists, we have a unique suite of customisable tools and an unparalleled understanding of Dynamics 365 that allow us to unite your organisation’s complete technology stack, simply.
  • We’re long-term partners, supporting you to adopt, embed and then develop your use of Microsoft Dynamics 365 beyond CRM to add ever-increasing value across your organisation and grow your ROI.

CRM warning signs and how to get your approach right

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Features of Superfluid’s CRM solution

Health check and discovery

If your current CRM isn’t meeting your needs, we can audit your existing environment against its intended use, industry best practices and quality of data. We’ll then work with you to understand your organisation and where you want it to go in the future, forming a strategy that will give you an enterprise-quality outcome at a pace your business can sustain, all with clear objectives and the metrics in-place to be able to judge success or failure.

Deploying best-in-class technology built with expert insights

With its out-of-the-box integration with Office 365 and other Microsoft applications, Microsoft Dynamics 365 is the best choice of CRM for most medium-sized companies. We can utilise our intellectual property and the platforms best-in-class technology to deploy, optimise and then allow you to reap the benefits of the solution quickly and with minimal cost and effort.

Microsoft Dynamics 365 is analyst top-rated technology that’s highly flexible and constantly evolving - ideal to meet your CRM needs, whatever they are.

Integrating your CRM with your organisation - not changing your organisation to fit your CRM

CRMs have been developed to make its user’s job easier and failing to have it properly integrated with your organisation inevitably means that people need to jump from one system to the next to get things done. Superfluid can integrate it with your entire technology stack, achieving not only a ‘single view of the customer’, but opening-up new opportunities for improved sales, marketing and customer service delivery.

Provide unrivalled customer care

We’ll help map out your desired customer experience, optimise and automate your processes, train your users and give you a richer understanding of the service you’re giving your customers via insightful dashboards and reports – all with ongoing support. We can even implement our ‘Customer Experience Accelerator’, enabling you to improve your customers’ experience through the adoption of self-service portals, SMS, email marketing, document automation, analytics, and NPS surveys.

Marketing automation

If you’re already using Marketing Automation technology, whatever the platform, we can integrate it to your CRM instance to make sure that you’re getting the best from both platforms.

If you’re new to Marketing Automation technology and suspect that you can be doing more with ‘digital’ and marketing, however you’re unsure about how to get started, then we can get you started. We can help you to deploy a deploy a solution, prioritise efforts and start you on your journey to marketing excellence.

Improved analytics

We can work with you to set-up the reports that you need - whether it’s getting a full view of the sales and marketing pipeline, how individual sales reps and customer service staff are performing, or whether your revenue is exceeding target and costs are falling.

Contact us today

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The Superfluid team specialises in helping mid-sized Australian organisations gain a true competitive advantage through the intelligent use of software and Cloud applications. If you want a fresh perspective on how you can take your organisation to the next level, then feel free to get in touch with us - we're here to help.