A new breed of customer experience technology, a Customer Data Platfrom (CDP) brings in data from multiple sources, cleans it, and combines it into a single location which is accessible in real-time for applications (such as eCommerce, CRM, Portal and Marketing Automation platforms) to leverage.
Through our unique service delivery methodology, our 1-to-5 approach, you can decide exactly what help you’d like from us; whether that’s finding and assessing the quality of the data across your organisation, creating a single home for it all, or putting in place structures to keep it clean, relevant and accessible.
Adopting a Customer Data Platform today will put you clearly ahead of your competitors, improve your marketing and service delivery, as well as enable you to drive a greater ROI from all of your technologies – you’ll also get a true 360-degree view of all of your customers for the very first time
We discover what all of your potential data sources are, check their quality and where they’re stored, as well as discover how each area of your organisation is using it (or not); before suggesting some pragmatic best-practice changes and most-pressing areas for development.
After understanding what you have, your immediate needs and what you want to be able to do with your data, marketing and wider customer experiences, we’ll design a long-term strategy to help you to build a CDP; featuring technology needs, project milestones, and necessary budgets and timescales.
At this point we can design, craft and implement a the new solution to fit and empower your organisation or help deploy a third=party technology. Specific to your needs, we’ll make sure that your new technology will enable to achieve all of your goals.
We’ll help your people, both technical and day-to-day users, to understand the platform and how to use it. From onboarding and training, to creating unique tools to meet individual needs, we’ll give you the skills and understanding necessary for long-term success.
Based on your needs and future development plans, we can provide you with practical and technical support to help you make the most of your latest technology investment and all of the other platforms that you have that rely on the data held within it.
Customer Data Platforms (CDPs) are rapidly becoming the preferred marketing-focused databases that provide a true unified 360-degree view of your customers.
In essence, a Customer Data Platform (CDP) brings in data from multiple sources, cleans it, and combines it into a single location which is accessible in real-time for applications (such as eCommerce platforms) and marketing automation systems to leverage.
Consumer-focused businesses such as retailers often have large amounts of customer-relevant data inside core systems such as their Enterprise Resource Planners (ERPs), in-store Internet-of-things (IoT) Sensors and eCommerce web sites that they wish to aggregate to gain a 360-degree view of their customers.
Leveraging Customer Relationship Management Systems (CRM) to hold such a large amount of data is tempting, but impractical. The slow performance of CRMs means they are unable to deliver the throughput required to support live systems such as websites that offer visitor personalisation functions, and storing such large amounts of data in these applications is typically cost prohibitive too.
Instead, Customer Data Platforms are designed to treat systems such as ERPs, CRMs, eCommerce sites and mobile apps as data sources. Each system individually provides a specific lens on a customer, and only when all this data is combined are marketers able to truly execute initiatives with a complete view of their customers.