Extend your marketing reach beyond the classic email. Target leads and contacts via SMS messaging with Microsoft Dynamics CRM. Use your contact records to send personalised messages in bulk to marketing lists, and view the sent receipts and activity in CRM. These texts can be sent from CRM workflow and merge contact data into the message contents, i.e. name. Create multi-channel marketing campaigns and reach audiences more directly, taking advantage of the mobile focused age.
How to make the most out of SMS messaging marketing
- Configure inbound SMS campaigns: This means a customer can opt into receiving SMS messages anytime and from anywhere by texting a keyword (e.g. YES) from their mobile to receive regular tips, news, or advice.
- Maintain a database of opt-in and opt-out preferences: The last thing you want to do is harass your customers or potential clients with unsolicited texts. Ensure your database includes options for what kind of marketing promotions your customer wants to hear about, and what they don't. Then you can easily send outgoing promotional messages to those that did opt-in.
- Track performance of your SMS campaigns: Microsoft Dynamics allows you to assess the success (click) rate and performance of your text campaigns. Get an idea of what tactics work and what aren't so successful, ensuring better engagement and communications next time.
To leverage data in your business more effectively, or learn more about how SMS Messaging can help you achieve more, fill out this form and we’ll be in touch with you shortly.