Why do companies buy CRMs?
Having a single source for all customer-related matters is central to maintaining competitive advantage and differentiation.
Customer Relationship Management systems (or CRMs, for short), allow you to engage with your customers more effectively by understanding them at a deeper level, by automating workflows and documents and by providing a better level of service than your competitors.
Microsoft Dynamics CRM
With its out-of-the-box integration with Office365 and other Microsoft applications, Microsoft Dynamics is the logical choice of CRM for most medium sized companies. Flexible mobile apps allow sales people to do everything from the road, greatly improving the service they provide customers, and lower training and integration requirements of Dynamics CRM greatly reduces the cost of introduction, and improves the level of end user adoption.